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Nicholas Lovell
Home   >   Analysis and Opinion   >   Opinion   >   Kickstarter and the Gartner Hype cycle

Kickstarter and the Gartner Hype cycle

By on May 9, 2012

Yesterday, I wrote about the inevitable bursting of the Kickstarter bubble. (The post was originally made on Gamasutra).

I had meant to check out the Gartner Hype Cycle and a link from Tadhg Kelly reminded me to do so. Here it is:

It seems to me to be pretty clear that we hit the peak of inflated expectations at around the time that Double Fine raised $3.33m two months ago. We are now on the downward slide towards the Trough of Disillusionment, and we will hit bottom in October or so of this year.

Then, as developers and consumers begin to really understand the true potential (and pitfalls) of Kickstarter, crowdfunding will really start to come into its own in 2013.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com