- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
Five lessons we can learn from the music industry
MCV published the online version of my article How the music industry got it wrong today (republished here as The games industry should learn from the music industry’s mistakes). The thrust of the article is that consumers are becoming used to setting the price of the entertainment they consume: the power has shifted seismically from the producers of content to the consumer.
This means prices are in decline, “experiences” that are unique and cannot be recorded or time-shifted will become more valuable and that the games industry will need to seek out new sources of revenue to avoid the financial meltdown that has afflicted the music business.
But the good news is that we have the chance to adapt and thrive without the financial pain if we act soon on the lessons from the music industry. Read more at The games industry should learn from the music industry’s mistakes