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iPhone demographics
Earlier this month, comScore released some of the first iPhone demographic data for the UK.
Key points:
- 75% male
- Of those men, users are “mostly between the ages of 18-44“. (Love the accuracy of the statistic.)
- 93% of iPhone users have used data services
- 37% of iPhone users have downloaded a game
- 18.6% of iPhone users have purchased a game
That last statistic is startling when compared with other Smartphone users (where only 5.6% of owners purchased a game) or mobile owners generally (2.7%).
You can find the full press release on iPhone demographics at comScore.
|
Top Activities Among iPhone Users vs. All Smartphone Users Three-month average ending January 2009 Total U.K. Age 13+, Smartphone Owners Source: comScore Mobile |
|||
|
Activity
|
Per cent of iPhone Users |
Per cent of Smartphone Users |
Per cent of All Mobile Phone Users |
|
Accessed news/info via browser |
79.7 |
48.0 |
19.8 |
|
Accessed e-mail |
75.4 |
35.4 |
13.1 |
|
Listened to mobile music |
65.6 |
40.5 |
22.6 |
|
Accessed news or info via downloaded application |
55.6 |
22.1 |
6.3 |
|
Accessed social networking site |
54.8 |
29.6 |
12.7 |
|
Accessed weather |
55.5 |
26.1 |
9.2 |
|
Used web search |
55.1 |
31.9 |
12.3 |
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