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Nicholas Lovell
Home   >   Sandbox   >   Nokia generates 3x as much revenue in China as in the US

Nokia generates 3x as much revenue in China as in the US

By on April 23, 2009

Writing in the Financial Times today, John Gapper talks about way global brands are increasing rising in the East rather than in the West.

He cites some particularly startling numbers for Nokia: "revenues last year of €5.9bn ($7.7bn, £5.2bn) in China, €3.7bn in India, €2bn in Indonesia and only €1.9bn in the US".

He adds that while much innovation still emerges in the US, particularly Silicon Valley, it is no longer enough to rely on the huge and homogenous domestic market as a competitive advantage, when to succeed as a global business, the US is likely to be only a small part of your business.

The impact of this is already being felt on the games business, and Western developers would do well to factor the Eastern opportunity into their developments.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com