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Nicholas Lovell
Home   >   Sandbox   >   The truth about pitching a game

The truth about pitching a game

By on August 5, 2010

GamaSutra ran a story yesterday about why Activision has no female heroes. The answer: because focus groups say so. It’s a good read on how some publishers struggle with the creative process.

And here’s my take on it – The Truth about Pitching Games.

if you like it, please share it far and wide.

(Oh, and sorry for making pitching a game like meeting the school principal. There were no other office-type assets available. But it’s not so far from the truth, is it?)

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com