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Nicholas Lovell
Home   >   Sandbox   >   Why publishers don’t care about boycotts

Why publishers don’t care about boycotts

By on August 2, 2010

I’m looking into threats to boycott Zynga following their closure of Street Racing today.

I was reminded of the hardcore PC gamers threat to boycott Modern Warfare 2 when Activision decided to remove support for dedicated PC servers. This image shows why publishers don’t care about impassioned boycotts. (Click for larger image.)

Boycotting players playing Modern Warfare 2

Thanks to Craig Ting for help in tracking down the image.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com