Help needed: which book to read next?

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It’s not often that I get to this position. I have so many books that I have bought and not read that I can’t decide which one to pick up and start next.

So, when I finish re-reading The Black Swan (read my review here), which of the following should I pick up next? Answers on a postcard or, more usefully, in the comments please.

• Replay: the History of Video Games, by Tristan Donovan – a history of the video games industry from a software perspective, and one that is not dominated by the US/Japan, or so I’m told. I got a review copy, so I need to read this soon in order to post a review.
• Predictably Irrational, by Dan Ariely – for some reason I put this down having read the introduction and haven’t picked it up again. Everyone I know who has read says it is excellent
• Inside Her Pretty Little Head , by Jane Cunningham and Philippa Roberts – written by two advertising professionals (one of whom is a friend), this book focuses on marketing to women. Particularly useful as I am consulting on a Facebook game that is very female focused.
• Authenticity, by Gilmore and Pine – the follow-up to The Experience Economy, I think I *have* to read this before I can finish writing my own book.
• The Master Switch, by Tim Wu – a sweeping history that argues that all communications platforms – radio, television, telephone and film – began open and unrestricted before vested interests, politics and power conspired to give a small number of corporations oligopolistic control. Just as might be about to happen to our beloved Internet as debates over net neutrality become more heated.
• Yes!: 50 Scientifically Proven Ways to Be Persuasive, by Noah Goldstein, Steve Martin and Robert Cialdini – a practical guide to how psychology and marketing collide, based on much of the amazing research collated in Cialdini’s masterpiece, Influence: The Psychology of Persuasion.
• Alastair Campbell’s Diaries Volume One of several hundred, by the looks of things.