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Nicholas Lovell
Home   >   Analysis and Opinion   >   Opinion   >   Free to play: a successful industry or an evil blight on gaming?

Free to play: a successful industry or an evil blight on gaming?

By on August 18, 2011

As part of the free public sessions at Edinburgh Interactive, I gave a talk on the power of free.

This is my most comprehensive presentation of how I think about it free. It covers:

  • Why free-to-play works
  • How to make free work
  • Some techniques to use to make it work better
  • A discussion on whether free-to-play is evil

If you want a summary of how GAMESbrief thinks about free, you could do worse than start with this presentation.

Lovell eie ffree

View more presentations from gamesbrief.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com