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Nicholas Lovell
Home   >   Analysis and Opinion   >   Opinion   >   Futurebook: How the book industry needs to embrace free and find new ways to make money

Futurebook: How the book industry needs to embrace free and find new ways to make money

By on December 8, 2011

I gave a 10 minute blip-talk at Futurebook, the Bookseller’s conference on the future of books, on Monday.

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It’s all about how to embrace the power of free, while also using the Internet to build long-term, profitable relationships with your biggest fans.

I think it went well. The conference was an odd mix of change-deniers (think the music industry in 1999) and people who really get that the Internet is shaking up publishing, and that 2012 is going to be the year that the digital tsunami really hits.

You can view the presentation below.

Futurebook: How to make money and thrive in an environment where Free is the normal price

View more presentations from GAMESbrief

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com