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Zoya Street
Home   >   Self-Publishing   >   Marketing   >   The 5 Ws of social game purchases

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The 5 Ws of social game purchases

By on August 10, 2012

When managing a free-to-play game with IAPs, it’s more important than ever to know your customer. Arkadium has made this infographic to help you get clued up. Here at Gamesbrief, we’re collecting information about the size of your market so check that out as well.

About Zoya Street

I’m responsible for all written content on the site. As a freelance journalist and historian, I write widely on how game design and development have changed in the past, how they will change in the future, and how that relates to society and culture as a whole. I’m working on a crowdfunded book about the Dreamcast, in which I treat three of the game-worlds it hosted as historical places. I also write at Pocketgamer.biz and The Borderhouse.