How many users do you need to test a Facebook app?

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At the Social Games Summit last week, Owen O’Donoghue of Facebook was asked how many users do you need to test your game before you start spending money on marketing it.

His answer:

“20,000-50,000 MAUs and an engagement ratio of 20%”

He added that it mattered where those MAUs come from. If they are from South-East Asia or other low-spending territories, then those users will help you do load-balancing tests, but they won’t give you an accurate understanding of your long-term conversion rates or ARPUs.

Although I suppose if you have great conversion and ARPU from countries which you expect to perform poorly, you are probably doing something right.

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