I have started doing a new exercise with many of my consulting clients. I call it “three little words”. The idea is to find the three words that encapsulate the “feel” of your game. It’s not quite the...

The secret of success of a free-to-play game is not about getting a little money from lots of people: it is about getting a lot of money from the players who love what you do.

Not long ago, I was talking about crowd-funding with someone over coffee. 'I remember in the wake of the Doublefine campaign,' they said, 'Tim Schafer started publishing all these articles about how to run a successful Kickstarter....

While other companies in the console games business are struggling to adapt, Nintendo has so far defied expectations - most notably by managing to sell tens of millions of 3DS consoles, despite the ubiquity of smartphones and...

For a player, the decision to spend for the first time is a momentous one. The game they are playing will move from being a free game to being a paid-for game. You need to think hard...

Freemium creativity has only just started. It's not yet time to put down barriers and exclude any game genre from the freemium model. Just because Freemium games have been resource management based that doesn’t mean we can't...

I was at a meeting with Patrick from nDreams, who created a document for some non-industry people as a glossary.