There are so many stats bandied around for F2P games, it can sometimes be difficult to choose which ones to track. We don’t currently use ARPDAU (Average Revenue Per Daily Active User) in the GAMESbrief spreadsheet, but...

An evergreen game never reaches the point where the play can’t carry on if they wanted to. A game that is predominantly driven by narrative or by the experience will always be harder to turn into a...

The prevailing wisdom of the mobile app market is that you'll make way more revenue on iTunes than on Android. The Flurry blog reports as much, stating that developers can expect to make more than 4...

Is Facebook overvalued? That's a question bothering a lot of people as they try to work out whether to invest in the stock or not, whether social networking is a fad, and what the next disruptive technology...

Following Gasketball’s well-publicised problems, Tadhg Kelly argued the developer’s difficulties stemmed from misunderstanding freemium. To Tadhg, freemium is all about “earning repeat business”. Via Twitter, Benjamin Cousins disagreed, arguing that the first purchase is the priority for...

The most successful free-to-play games don’t punish their players. Everyone makes progress, just by turning up. But a dedicated player, who keeps trying to learn and improve, is rewarded with increased complexity. Make sure you build complexity in...

Whether you’re still studying or already dipping your feet into the games industry, chances are that you already have a well developed portfolio, but haven’t necessarily been given in depth advice on how to use it in...