When Alex Welch, founder of Photobucket, and I started Slime Sandwich, Club Penguin was reportedly worth $700M and I’d just received a cute little sheep on Facebook. Looking to launch an online game, we knew F2P would...

When setting up a free-to-play games with IAPs, it's more important than ever to know your customer. Arkadium has made this infographic to help you get clued up. Here at Gamesbrief, we're collecting information about the size...

In response to my post on Activision’s baffling pricing decision for Pitfall yesterday, Will Luton of Mobile Pie tweeted: "You know Pitfall! Has IAP, right? They could Peggle to free whenever. Going free is most powerful when...

Nicholas will be speaking at the Free to Play Summit next month, on 26th September at Rich Mix in London.

Activision has released its first game from its new Leeds studio today: Pitfall. A remake of a 30 year old classic that bears more than a passing resemblance to Temple Run. Activision priced the game at £0.69...

Both inside and outside the walls of Facebook, the story of social games has become one of dead geese and golden eggs, flatlined growth, formulaic games and shady practises. Many warned that the sector was slowing down,...

The first rule of free-to-play is make the game fun. It shouldn’t need to be stated, but it does.