How do venture capitalists judge the fruits of your labour? In Nic Brisbourne's latest contribution to the 50 questions series, he gives a brief and clear overview of the methods VCs use to assess a company's product.

How will you face the challenge? We don't have a magic formula for growing large, loyal communities of fans (yet - do subscribe to the newsletter just in case we happen upon it some day) but we...

Is Zynga about to learn that its aggressive, plagiarising tactics, honed on Facebook, won’t transfer to a platform where fans can give their feedback?

Last Friday I was at the incredible Bit of Alright, David Hayward's smorgasbord of indie delights, giving a talk about Indie Exposure. Self-publishing the Greedy Bankers games has taught me a lot of lessons, not least just...

I just opened up Triple Town on Facebook for the first time (I’ve been playing on iOS) since developers Spry Fox partnered with publisher Playdom. I was immediately greeted by this cross-promotion bar across the top of...

Every game needs a YouTube video. It is the anchor of your marketing campaign, and provides an asset that blogs and review sites can use.

If you're going to make money from in-app purchases, your game has a fictional economy of some sort. The story your game tells about its economy, and the place of players in that economy, sends out a...