The number rule for acquiring customers is to make sure that you can contact them again in the future. For decades, games publishers have considered customers as disposable playthings, to be courted for a new game and...

The logo for your mobile app is as important as the cover design for a boxed game. Just like a shelf in a physical store, your customers browse the app store, waiting for something to stand out...

My RSS feeds, tweet stream and favourite websites are all awash with news of Facebook’s IPO. But I also picked up questions at a much more basic level like “What is an IPO?” So why did Facebook float,...

The Mobile Games Forum featured three speakers from studios that carry out brand extension and advergaming projects. Their success stories all share similar points of advice about transmedia game design:

Q: I’m thinking of setting up as an indie developer. Should I work as a sole trader or set a company up?

Great news, everyone! From now on, we'll be featuring monthly guest posts by Jas Purewal of Gamer/Law. He'll be answering your questions about the legal side of games development, particularly for small businesses and self-publishing. If you...

Earlier this week, I put up a blog post about the role of product manager in the new world of free-to-play games. One of the companies where I am a director and have an equity stake (nDreams) is...