Fiksu's Cost Per Loyal User Index, a measure of how much it costs to acquire a customer who will open a mobile app three times or more, rose to an all-time high last December at $1.81.

In December 2011, one of my “Black Swans” came good. Several people have asked me to explain what a Black Swan is. This post will explain what it is, and help you understand why I run GAMESbrief...

Someone once said to me that learning new things takes time, but sharing that knowledge won’t take long. In this post I will talk about our first year in existence, sharing what we learned about marketing mobile...

At the Mobile Games Forum this year it was clear that the landscape of platforms for games development had changed dramatically in the past year. One year ago, feature phones were still relevant in the US and...

If you missed some of the best figures from the Mobile Games Forum, either because you weren't there or because you were too busy networking, don't worry. GAMESbrief has you covered.

The games industry is changing so fast that there are new roles that we need that didn’t exist five years ago. I’m a non-executive at nDreams, and one of the people we need right now is a...

Last year, we published two volumes of GAMESbrief Unplugged – curated, edited and reorganised collections of the best of GAMESbrief. As well as being useful for reference, reorganising the content to follow the development of key stories...