I was complaining to a friend the other day about the attitude that many AAA developers seem to have towards free-to-play and paymium design, to retention and monetisation, to cross-promotion. A games writer “It’s like they think...

The games industry is good at experimenting. It is not so good at making sure that when an experiment fails, the company thrives. RealTime Worlds bet $100 million on the belief that it knew exactly what gamers...

When it comes to insuring against Intellectual Property (IP) disputes, the standard form of cover for games developers is a Professional Indemnity policy. But how much cover does it provide, and is it the best option for...

60% of social games monetisation comes from virtual goods. Ustwo's Whale Trail has achieved an eightfold increase in number of downloads per month since switching from paid to free. 85% of players do not return after the...

At the London Games Conference 2011, I was asked to predict 4 heroes and four zeroes in an era of digital transition. With LGC 2012 just round the corner, where I am going to come up with...

One of the GAMESbrief design rules is that players must not fail, using examples such as Backbreaker and Bejewelled Blitz. It has also been one of the more controversial, with comments via Twitter and the web saying...

Selling content is what content creators do, right? Not any more. Now that digital distribution has made it incredibly cheap to share content on the web, consumers are increasingly refusing to pay for it.