- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 13 years ago
- Your quick guide to metricsPosted 13 years ago
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Why “1m downloads” is a useless goal
Earlier this month, UsTwo announced that their game Whale Trail had achieved 1m downloads. I don’t blame them for releasing the figure: the press loved it, it means I’m writing this post and it does mean that...
- Posted 12 years ago
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Zynga and Rovio: the numbers [infographic]
This great infographic puts the numbers on Zynga and Rovio side by side. With Rovio planning an IPO next year, it is doomed to the same crisis as Zynga? Can Zynga even hope to emulate Rovio's success...
- Posted 12 years ago
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Pirate raids and Troll attacks – how to manage Intellectual Property risk
It is a sad fact of doing business in the digital age that developers regularly get embroiled in costly and time-consuming IP disputes, even where they have done absolutely nothing wrong. Despite thorough due diligence, some problems simply...
- Posted 12 years ago
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Help us out: Review Design Rules for Free-to-Play Games
We launched Design Rules for Free-to-Play Games on Kindle a little less than a fortnight ago, and so far we’re really pleased with how the book is doing. It’s sold pretty well and it’s had some fantastic...
- Posted 12 years ago
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Beware the convenience wall: it is every bit as dangerous as the paywall
Everyone knows the dangers of the paywall. They can be good for making money, but in a market where it costs between $1 and $4 to acquire a customer, it is critical to keep those customers. Paywalls...
- Posted 12 years ago
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[Gamesbriefers] How would you save Zynga?
It was recently reported that Zynga’s market value was less than the value of its cash holdings and the property it owns in San Francisco. If you were suddenly asked to replace Mark Pincus, what would you...
- Posted 12 years ago
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Would you buy Zynga if the shareholders PAID you to take it away?
“Zynga is currently trading at a discount to cash”, scream the pundits. “Zynga’s shareholders would like to pay you to it off their hands” say the headlines. Is it really true? Yesterday’s market value for Zynga was...
- Posted 12 years ago