Free-to-play games are all about success. That does not mean that players can’t have to use skill (see Free-to-play Design, rule 4: Complexity in layers). It does mean that they get rewarded for just turning up.

Apple yesterday announced the iPad Mini. My Twitter feed was full of discussion, disappointment and tweets to articles on Gizmodo like this one. The heart of the article is that, compared with the Kindle Fire and Nexus...

It will be completely obvious by the end of this post that Apple features are awesome. Yes, having great reviews on Touch Arcade, 148 Apps, and many other publications helped a lot. But I’m convinced that the...

Last week I was at the HTML5 developer's conference. A dark shadow hung over the entire event, and Mark Zuckerberg's words could be heard echoing through every presentation: "our biggest mistake was betting on HTML5." Predictably then, a...

I will shortly be writing a piece for MCV, the UK games industry magazine that is heavily read by retailers, about free-to-play. I was told that the journalists at MCV are often told that the UK just...

We announced the F2P Design Rules were published on Amazon yesterday. Some people have asked if the price was really as low as $2.99/£1.74 and why we weren’t shouting about the low price in our original post....

After the fantastic feedback we’ve had to our ongoing series of Free-to-Play design rules on the site, we’re delighted today to announce the launch of the latest book from GAMESbrief – Design Rules for Free-to-Play Games, which...