It's always interesting when the topic of HTML5 comes up at a conference. Some people still have faith in the promise of a post-Flash, cross-platform future for browser gaming, but many are hesitant to get their hands...

Pizzazz is not about looking pretty (well, OK, it is). It is not about making the game’s graphic designer think he or she is cool. It’s about rewarding players for doing the things that matter to them...

If you've been to a games industry conference over the last couple of years, you have probably heard some guy in a hat at the back of the room shout "You should have gone Freemium!" That was...

I have very exciting news: Penguin will publish my book The Curve in 2013. Regular readers will know that I believe that the Internet has transformed the way we make games. Successful games companies give their products...

I was reading the comments on Rob Fahey’s column on the challenges facing Sony with the Vita. This comment, by Felix Leyendecker, a senior 3D artist at Crytek, leapt out at me. “Nintendos IPs are successful because...

Much attention is being paid in the press to traditional game companies (such as Valve) who are starting to integrate F2P ideas into their products - the (slightly offensive?) implication often being that "real" game companies are...

Acquisition, retention and monetisation dominate discussions about free-to-play gaming, and Login conference 2012 was no exception.