We’d like to emphasise an almost untapped third source: merchandising. For many of us, it’s still (almost) zero but for some others, such as Rovio, it’s 45 % of their income… which means there is definitely room...

A handful of companies are looking into how to connect the thrills of gaming with the tactile wonder of physical objects.

There will always be operant conditioning driven games that will work. Ultimately, if it is going to be sustainable, developers need to look at increasing the game experience in three different areas.

do you think that the PS Vita's value proposition has changed? And if so, is it all down to remote play with the PS4, or did something else make you change your mind?

The number of ideas we have no data on because no-one used them exceeds the number of hydrogen molecules in the sun.

With native apps, the business frameworks and monetisation tools are often tied to the system supported by the OEM