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Nicholas Lovell
Home   >   Analysis and Opinion   >   Opinion   >   Kim Kardashian’s mobile game made $51 million in revenue in 4 months

Kim Kardashian’s mobile game made $51 million in revenue in 4 months

By on October 17, 2014
kimkardashianhollywood

SuperData Research’s roundup of the US digital gaming market has just come out. One key figure for me: Kim Kardashian: Hollywood made $51 million in its first four months. Given that this is a US report, that might be in the US only, which suggests the game is more than on-track to deliver $100 million in revenue in its first year.

Kudos for Glu for realising that taking a game with proven mechanics and reskinning it (and doing it well) with a popular celebrity would do very well financially.

And, as SuperData say, expect to see “a run on celebrity-based mobile and social games.”

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com