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  • Want an example of a good F2P game for core gamers? No problem, here’s 100 of them

    I often get asked to name F2P games that “get it right”. That usually means ones that appeal to core gamers, and are like “how games are meant to be”, which is a shame, because my favourite...

    • Posted 11 years ago
    • 0
  • Player driven development

    In this guest post, Oscar Clark reflects on a conversation he had with Playstation Home’s Katherine de Leon at the Digital Dragons conference in Krakow. The Lean Start-up by Eric Ries has had as much a profound...

    • Posted 11 years ago
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  • Next Masterclass: Brighton, July 7th

    After some very successful classes in the United States, we’re delighted to announce that Nicholas’ next Business Masterclass will be held back on home soil, with a one-day Masterclass in Brighton on Monday July 7th, the day...

    • Posted 11 years ago
    • 0
  • Are you underestimating the value of your virtual goods? #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: carry out price tests to see if you’re undercharging for top-tier items. For a...

    • Posted 11 years ago
    • 0
  • Can free-to-play stop video games from being like golf?

    Some thoughts from Deputy Editor Zoya Street on business models and values. In a recent PBS game show episode, host Jamin Warren makes a provocative argument in favour of free-to-play. He suggests that even hardcore gamers would...

    • Posted 11 years ago
    • 0
  • How Pocket Starships builds retention

    Deputy Editor Zoya Street recently spoke with Lars Koschin of Spectacle Games, developer of Free-to-Play mobile MMO Pocket Starships, to understand how they design games to hit the elusive ‘midcore’ sweet spot. Mid-core is a much-loved buzzword...

    • Posted 11 years ago
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  • How Hearthstone gets loot

    This is a guest post from Mark Sorrell Hands up who wants an exhaustive and in-depth look at the pricing model employed by Blizzard’s card-battling behemoth, Hearthstone? Yay! I knew you’d be into it! Hold on to...

    • Posted 11 years ago
    • 5