Continued from a conversation published earlier this year: what was the biggest gaming event in 2013? Eric Hautemont CEO of Days of Wonder For me the main event of 2013 was that F2P on Mobile likely hit a...

I was recently interviewed at the FT Digital Media Conference about many topics ranging from the Hollywoodisation of games to the nature of the Curve and why I don’t believe in freemium (spoiler: freemium typically has a...

The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: give players the chance to use premium currency without paying. For a full explanation,...

The assumption that whales is an attribute fixed to certain human beings is wrong. Whales don't exist, they grow. All it takes is the right game. So there is no limit on whales.

MVP: Minimum Viable Product – a business person’s definition. “Is there a market for this?” MFP: Minimum Feasible Product – an engineer’s definition. “Can we make this work?” MDP: Minimum Desirable Product – a designer’s definition. “Will...

The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: be careful how you define players when measuring your user acquisition. For a full...