- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
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Why I think King’s share price will fall by half
The valuation of King has me terrified. If King tanks after its stock market debut this week (and I think it will), that will be bad news for the games industry for the next three years. Zynga’s...
- Posted 11 years ago
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[Gamesbriefers] Are mobile conversion rates really this low?
Question: Last month, Swrve released data suggesting that only 1.5% of players spent any money at all on mobile games, with 10% of those (i.e. 0.15% of the audience) representing about 50% of revenue. Do these metrics match...
- Posted 11 years ago
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Conversion rate from lite to premium
This extremely useful infographic contains all kinds of interesting data about the success of The Room and The Room Two. These points are particularly interesting: 12% conversion rate from lite to premium iOS dominates their sales figures...
- Posted 11 years ago
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Games are not shoes
This is a guest post by Chris Bateman of game design consultancy International Hobo and the University of Bolton. Earlier this week, Nicholas Lovell argued that the consequence of Steam allowing developers to set their own pricing...
- Posted 11 years ago
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The returning god: don’t make me tidy my room when I come back
Regardless of what platform it’s on, clicking on a game icon should make me feel good.
- Posted 11 years ago
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Announcing the F2P Toolbox!
How are you going to transform your games and your business this Spring? Today, we’re launching something that might help you to work out the answer. Gamesbrief’s Free-to-play Toolbox includes the most thorough guide available on designing...
- Posted 11 years ago
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Valve has just started the PC games race to zero
Valve has just announced that developers will now be in charge of their own pricing on Steam. They can run sales, offer discounts and promote their games without talking a Valve representative. This is the beginning of...
- Posted 11 years ago