- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
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The EU investigation into F2P games is unlikely to change anything of substance
The European Union is investigating the growth of free-to-play games, and whether certain practices are misleading advertising. The investigation follows the publication of the UK’s Office of Fair Trading’s guidelines on In-App Purchases and Apple’s settlement of...
- Posted 11 years ago
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[Gamesbriefers] Should you outsource PR?Question: When an indie game is successful, the press attention can be completely overwhelming. Dong Nguyen says that it ruined his simple life. Some indies outsource their PR so that they can focus on development, but others...
- Posted 11 years ago
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18 days until the Business Masterclass in San FranciscoThe Gamesbrief business masterclass is coming to San Francisco in just 18 days. Don’t miss out on this chance to get a tutorial from Nicholas Lovell. It will change the way you think about free-to-play games; from...
- Posted 11 years ago
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Game patterns: UI inspiration for mobile gamesAdam Siton got in touch to tell me about his new site, game-patterns.com. It’s a collection of UI design examples from mobile games that I think you might find useful. His introduction to the project is cross-posted...
- Posted 11 years ago
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King: Lots of stats, new acronyms and a conversion rate of 4%
Yesterday, the games industry, and indeed the wider world, was all agog at the news that King was preparing for an IPO on the New York Stock Exchange. Here are the stats that I gleaned from the...
- Posted 11 years ago
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King’s IPO–the Radio 4 Today programme segment on it
I was interviewed on the BBC’s flagship current affairs programme, Today, this morning about the King IPO. There’s a lot to get into the 3 minute segment. I did my best. You can hear it on the...
- Posted 11 years ago
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If King fixes Candy Crush Saga to make you pay more based on your behaviour, they are going to prison.
Much has been made, particularly amongst F2P haters, of the allegation that King must fix the algorithms in Candy Crush Saga to punish persistent players, or to make it harder for people once they have shown the...
- Posted 11 years ago
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Candy Crush Saga–where free does mean free
Candy Crush Saga is one of the most successful...
- Posted 11 years ago
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[Video] Design Rule 4: Build Complexity in LayersContinuing our series of videos introducing GAMESbrief’s Design Rules...
- Posted 12 years ago
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[Video] Nicholas explains F2P Design Rule No. 3
The third rule in GAMESbrief’s Design Rules for Free-to-Play...
- Posted 12 years ago
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Subway Surfers has more monthly players than League of Legends, and other new statsDeputy Editor Zoya Street has added another round of...
- Posted 10 years ago
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the...
- Posted 10 years ago
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
- Posted 10 years ago
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Is Microsoft buying Activision market share?
I’m spending some time getting back up to speed...
- Posted 2 years ago
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Web 3.0: Crypto-currencies, the blockchain, NFTs and pay-to-earnCryptocurrencies, the blockchain, NFTs and pay-to-earn: 4 separate growth...
- Posted 3 years ago
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Cryptocurrency, NFTs and pay-to-earn: the new world or a gigantic Ponzi scam?
Twice in my career, I have been at the...
- Posted 3 years ago