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Nicholas Lovell
Home   >   Analysis and Opinion   >   Opinion   >   Clash of Clans invades the Super Bowl

Clash of Clans invades the Super Bowl

By on February 2, 2015

If we had any doubts that advertising for customers for mobile games is expensive, Supercell just dispelled them.

Supercell’s Super Bowl ad features Liam Neeson. It’s in one of the most expensive advertising spots in the world. It lasts a full minute.

Now the real question is whether this type of advertising is profitable. We know that King says that it can acquire customers profitably using TV, but that’s usually on niche channels or shows, not prime time.

Profitable or not, I expect to see more games advertising in these kind of spots. Eventually, even TV execs will have to start accepting that games are a mainstream entertainment for a very wide audience. Eventually.

You can watch the video below.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com