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Nicholas Lovell
Home   >   Analysis and Opinion   >   Understanding Subscriptions

Understanding Subscriptions

By on February 2, 2021

Subscriptions are becoming a common part of the gaming landscape, as Microsoft Games Pass reaches 18 million subscribers, Apple pushes its Arcade service and Google, Amazon and others try to get in on the action.

It’s an important part of the future of games, and I don’t believe it will be a good thing for the industry, for games or for consumers. I am prepared to change my mind, though, and took part in a discussion of subscriptions on the InGames video cast with Andy Payne, Spike Lee of Hiro Capital and Harry Holmwood.

If you’re interested in the future of subscriptions – and the dangers inherent in the business model for our industry – you may want to check out the video below.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com