- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
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[Gamesbriefers] Are mobile conversion rates really this low?
Question: Last month, Swrve released data suggesting that only 1.5% of players spent any money at all on mobile games, with 10% of those (i.e. 0.15% of the audience) representing about 50% of revenue. Do these metrics match...
- Posted 11 years ago
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[Gamesbriefers] Should you outsource PR?
Question: When an indie game is successful, the press attention can be completely overwhelming. Dong Nguyen says that it ruined his simple life. Some indies outsource their PR so that they can focus on development, but others...
- Posted 11 years ago
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[Gamesbriefers] How do I tell my boss he’s wrong about social?
Question: My boss thinks that all you have to do to make a game social is to add leaderboards. What can I do? Answers: Andy Payne CEO of Appynation Sit down, make a cup of tea and compose...
- Posted 11 years ago
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[Gamesbriefers] Are release dates still relevant?
- The most successful indie game this decade, Minecraft, was available in alpha. - Free-to-play games have soft launch, hard launch, major updates and so on. - The concept of a Beta is falling by the wayside
- Posted 11 years ago
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[Gamesbriefers] What was the biggest gaming event of 2013?
Question: So what happened in 2013? King almost floated but didn’t, possibly over one hit wonder concerns. Oculus Rift raised $75 million to become launch VR headsets. Angry Birds launched it’s first F2P game. Two consoles had...
- Posted 11 years ago
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[Gamesbriefers] How should you negotiate a kill clause?
I recently got an anonymous question about "kill clauses": in particular, publishers and/or IP holders retaining the right not to release a game.
- Posted 11 years ago
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[Gamesbriefers] Has the PS4 transformed PS Vita?
do you think that the PS Vita's value proposition has changed? And if so, is it all down to remote play with the PS4, or did something else make you change your mind?
- Posted 11 years ago