- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
-
[Gamesbriefers] What’s the difference between inspiration and plagiarism?
Electronic Arts and Zynga are locked in a court battle in the USA, with EA accusing Zynga of "persistent plagiarism" while Zynga counters that EA's actions are "anticompetitive". In the broader picture, we can probably all agree...
- Posted 12 years ago
-
[Gamesbriefers] Can narrative-led games be free-to-play?
If free-to-play becomes the dominant business model for platforms that encourage longer play times and less 'snacking' (such as consoles or PC), how can rich, 8+ hour single-player narrative games (such as Half-Life 2, Tomb Raider or...
- Posted 12 years ago
-
[Gamesbriefers] Should you ever have a hard paywall?
Harry Holmwood writes: “A colleague and I downloaded New Star Soccer at the airport and were playing it on a flight back from Germany last week, got hooked, but then hit the 'hard payment' point where we...
- Posted 12 years ago
-
[Gamesbriefers] What is more important – the first purchase, or repeat business?
Following Gasketball’s well-publicised problems, Tadhg Kelly argued the developer’s difficulties stemmed from misunderstanding freemium. To Tadhg, freemium is all about “earning repeat business”. Via Twitter, Benjamin Cousins disagreed, arguing that the first purchase is the priority for...
- Posted 12 years ago
-
[Gamesbriefers] Should Pitfall have launched for free?
Activision recently launched a revival of a 30-year-old IP with a paid iOS version of Pitfall. They have taken a Paymium approach, combining a 69p up-front purchase price with IAPs. The game has consistently been in the...
- Posted 12 years ago