SuperDataResearch has just released some fascinating statistics on conversion rates and ARPPU of mobile games, comparing the behaviour of players in the US and China. Their conclusion might not be what you expect: American has higher conversion...

I was recently interviewed by Eurogamer about Swrve’s revelation that only 2.2 per cent of F2P gamers spend any money. I had thought it was going to be a piece with lots of contributors, but I guess...

I was recently interviewed at the FT Digital Media Conference about many topics ranging from the Hollywoodisation of games to the nature of the Curve and why I don’t believe in freemium (spoiler: freemium typically has a...

MVP: Minimum Viable Product – a business person’s definition. “Is there a market for this?” MFP: Minimum Feasible Product – an engineer’s definition. “Can we make this work?” MDP: Minimum Desirable Product – a designer’s definition. “Will...

The valuation of King has me terrified. If King tanks after its stock market debut this week (and I think it will), that will be bad news for the games industry for the next three years. Zynga’s...

Valve has just announced that developers will now be in charge of their own pricing on Steam. They can run sales, offer discounts and promote their games without talking a Valve representative. This is the beginning of...

The European Union is investigating the growth of free-to-play games, and whether certain practices are misleading advertising. The investigation follows the publication of the UK’s Office of Fair Trading’s guidelines on In-App Purchases and Apple’s settlement of...