At the Social Games Summit last week, Owen O’Donoghue of Facebook was asked how many users do you need to test your game before you start spending money on marketing it. His answer:

A game is never done. The hardest part of making a free-to-play game is finding an engaged audience for your experience. Once you have got those customers, keep offering them more. Use metrics, creative leaps, intuition and...

David Braben, one of the two original creators of Elite, the seminal space exploration, trading and combat game first released in 1982, has launched a Kickstarter campaign to create a new version of Elite. Many commentators have...

VG247 posted a long piece on the IAP on Forza Horizons to ask whether this was a fundamental shift in how single player games are considering microtransactions. I believe so, and said so extensively in the piece....

Game designer Adam Russell posted a short piece on a his personal blog entitled XCOM Should Have Been Free to Play. The howls of protest reverberating across my Twitter stream were deafening. Some of the milder ones:...

I was complaining to a friend the other day about the attitude that many AAA developers seem to have towards free-to-play and paymium design, to retention and monetisation, to cross-promotion. A games writer “It’s like they think...

The games industry is good at experimenting. It is not so good at making sure that when an experiment fails, the company thrives. RealTime Worlds bet $100 million on the belief that it knew exactly what gamers...