We announced the F2P Design Rules were published on Amazon yesterday. Some people have asked if the price was really as low as $2.99/£1.74 and why we weren’t shouting about the low price in our original post....

Two years ago, in an article that generated much flak and for which I had to write an explanation of my reasons for writing it, I wrote down ten games businesses or ideas that were doomed. Two...

In those first few minutes, you have to convince me, body and soul, that this is game is worth investing my precious time in. You get one shot at it. Make it a good shot.

Together with law firm Osborne Clarke, I host a lunch 3 or 4 times a year where a bunch of games companies and financial investors get together to chat about the games business and the difficulties of...

A friend of mine has asked me how I would expect the downloads of a freemium game to be spread over the first year after launch. As you can probably tell from the question, he is trying...

Pizzazz is not about looking pretty (well, OK, it is). It is not about making the game’s graphic designer think he or she is cool. It’s about rewarding players for doing the things that matter to them...

I have very exciting news: Penguin will publish my book The Curve in 2013. Regular readers will know that I believe that the Internet has transformed the way we make games. Successful games companies give their products...