The current challenges at GAME Group, which won’t be stocking games from EA or Nintendo, have hit its share price, which is currently trading at 5.0p (down 15% on the day), giving the company a market valuation...

It looks today as if the writing is on the wall for UK specialist retailer GAME, which is unable to stock forthcoming games from EA or Nintendo, presumably because its suppliers can’t secure appropriate credit insurance. I...

The golden rule for social marketers is “Go where your customers are.” It’s no longer cost effective to drag them to you - you need to go to them.

How do venture capitalists judge the fruits of your labour? In Nic Brisbourne's latest contribution to the 50 questions series, he gives a brief and clear overview of the methods VCs use to assess a company's product.

Is Zynga about to learn that its aggressive, plagiarising tactics, honed on Facebook, won’t transfer to a platform where fans can give their feedback?

I just opened up Triple Town on Facebook for the first time (I’ve been playing on iOS) since developers Spry Fox partnered with publisher Playdom. I was immediately greeted by this cross-promotion bar across the top of...

Every game needs a YouTube video. It is the anchor of your marketing campaign, and provides an asset that blogs and review sites can use.