- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
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Announcing a new Sponsor–NeoMobile Onebip
I’m pleased to say that GAMESbrief is expanding its sponsorship opportunities. I’m working with companies that offer services to game developers and publishers to help them acquire customers, retain customers, monetise customers – or just make game...
- Posted 13 years ago
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Why people will no longer pay for access to content
My three-year-old son Alasdair is a fan of The Octonauts, but we don't own a DVD because we can watch it whenever we want, digitally, for free. How will content companies make money in this environment?
- Posted 13 years ago
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The ethics of Free-to-play
The ethics of free-to-play are going to be a big issue in 2012. I’ve already written some of my thoughts on the blog, but I also gave a talk at Develop Liverpool on the topic. It’s also a...
- Posted 13 years ago
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50 Questions: What are the five killer things I could do to improve my chances of funding?
If you need a quick and easy injection of fundraising advice, Nic's latest 50 questions post should definitely do the trick. He has five simple but powerful tactics that you can use now to boost your chances...
- Posted 13 years ago
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Metrics, Benchmarks and buckets of money
I was asked to give a talk at Game Connection by Chris Kingsley of Rebellion (well, actually, he asked me to submit a proposal to the advisory board). His main beef: “not enough people put actual numbers...
- Posted 13 years ago
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Futurebook: How the book industry needs to embrace free and find new ways to make money
I gave a 10 minute blip-talk at Futurebook, the Bookseller’s conference on the future of books, on Monday. It’s all about how to embrace the power of free, while also using the Internet to build long-term, profitable relationships...
- Posted 13 years ago
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CPA, CAC and Customer Acquisition costs
The costs of acquiring customers for Facebook, browser and mobile games is soaring. At the same time, virality is ever more elusive as Facebook shuts down spam messages and mobile has still not harnessed the social graph...
- Posted 13 years ago