Osborne Clark’s seminar for inhouse lawyers in the games industry was surprisingly interesting for a non-lawyer like me. I’ve already embedded Jas Purewal’s slides on Lodsys, the mobile patent wars and interactive entertainment in a previous post....

The games industry is changing. We’re moving from selling games in boxes via large retail stores to building long-term relationships with customers. We’re thinking in terms of life-time value, not units sold. We are talking directly to our...

If you’re reading this as it is posted, I should be taking the stage at the London Games Conference to convince 200 gaming industry bigwigs of the companies that I think are going to be winners or...

Last month, I spoke at Osborne Clark’s seminar for inhouse lawyers for the games industry. It was afternoon of legal stuff, together with me talking about piracy and free. Jas Purewal (also known as @gamerlaw on Twitter)...

As you move down the funnel, you need to start converting users into payers. Without conversion, you don’t have a business. The key difference for a free-to-play game, though, is that conversion rates are very low compared to...

I’ve been a little bit mad. I’ve agreed to ten conference talks in the next five weeks. The good news is that if you follow GAMESbrief and like what I say, you have a pretty good chance...

Together with Nic Brisbourne of The Equity Kicker / DFJ Esprit, I am writing a series of 50 questions you should ask when raising venture capital. We expect the series to run for a year, after which we will collate the answers into a book....