It’s hard to get sales data for games, sometimes, but Mills from USTwo tweeted this picture today of the downloads of their iOS game Whale Trail which is priced at £0.69.

This post was originally published as part of a regular series on gamasutra The last two weeks have been characterized by increasingly strident escalations of the debate on the merits of free-to-play. After months of feeling that...

Two announcements today suggest that companies embracing free-to-play business models may have over-extended themselves and are having to cut back. But the key question is whether this is a sensible restructuring of rapidly growing business or a...

Earlier this week, I announced that Misfits Community Service was live on iTunes, and that I’d worked on it. I totally failed to mention that the talented team at Mobile Pie, not to mention Channel 4 and...

Retention rate, churn and duration all measure the same thing: how effective are you at getting users to come back to your game.

Another of the games that I have worked on has just gone live. Misfits Community Service is an free-to-play iOS game based on the world of Misfits, the Channel 4 asbo-kids-with-superpowers comedy drama. Play as a member of...

Across the online games world, engagement is a key objective. The more engaged a user is in your game, the more likely they are to spend. If they come back every day, they are more likely to...