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Zynga targets Whales, not true fans
Last week, Patrick O’Luanaigh, CEO of nDreams, wrote a post that gave four reasons why he thinks Zynga has peaked. Reader Clr64 made the following comment: I've recently started playing Adventure World after a long break from...
- Posted 13 years ago
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TIGA’s RIchard Wilson makes the case for tax breaks
TIGA, one of the two games industry bodies in the UK, is a vocal supporter of tax breaks. Richard Wilson, CEO of TIGA, was interviewed on Five Live yesterday and gave an excellent high-level introduction into why...
- Posted 13 years ago
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Improve your revenue with the GAMESbrief free-to-play game forecasting spreadsheet
I am a great believer in the “Keep it Simple” principle. I am often asked which metrics I consider most important. Clients and developers seem to expect me to rattle off a list of dozens, scores, maybe...
- Posted 13 years ago
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Do you still want to GAMESbrief BLOG posts via EMAIL?
I’m about to throw the switch on my new email system. It means that I am moving some subscriber lists around, and trying to make sure that only people who want to get GAMESbrief vie email get...
- Posted 13 years ago
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XBLA in Decline, says 2DBoy’s Ron Carmel: a case study for Open over closed
Ron Carmel, of World of Goo fame, has written an excellent post on the challenges facing XBLA. He believes that the platform peaked in 2010 from the point of view of developers choosing the platform, that Microsoft...
- Posted 13 years ago
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Marketing is neither Evil, Nor Optional, so Devs should just get on with it
Brian Baglow, a respected games industry PR and marketing bod, gave a talk to the Scottish chapter of the IGDA entitled “Developer, stop being shit!” If you are a developer who has any interest in not being...
- Posted 13 years ago
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How do you compete with free?
Undercroft is just one example of a game that is free, with no expectation that it will generate any direct revenue at all. It is a good game with relatively high production values. If you are charging...
- Posted 13 years ago