I'm speaking at the Edinburgh Interactive Entertainment Festival as part of their Public Programme. Which means that both of my talks are free. Come along and ask me questions. And spread the word.

This is my third post inspired by Flurry’s most recent release of free-to-play data. (The others were on free-to-play ARPPU and how whales dominate IAP revenues on smartphones.) This data shows just how successful smartphone gaming is...

The Humble Bundle webpage uses a couple of very powerful sales techniques. If you’ve read Influence, the Power of Persuasion by Robert Cialdini (and if you want to sell anything in this life, including games, you should),...

Continuing my analysis of Flurry’s amazing statistics, 31% of revenue generated by in-app purchases for iOS and Android games comes from transaction sizes of over $20. Look at this chart provided by Flurry: It shows a pattern...

Regular readers will know that I am a great believer in the free-to-play model, the future of games (and possibly all media) is about satisfying the power-users and superfans (otherwise known as whales) and the anyone pursuing...

Explodemon from Curve Studios is a 2.5D action platform game on the PlayStation Network, a loving homage to SNES-era Japanese action games. It has also increased its revenue by 16% with an incredibly simple virtual goods offer....

Last week, I wrote a post about a new big monetisation banner that popped up when I returned to Zynga’a Cityville. I wondered if it was a last-ditch attempt to get me to spend money (although I...