- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
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Early challenges launching Ionage free-to-playThe IAPs in Ionage work a little differently to the majority of F2P games. Although the exact implementation is a little different to the plan I laid out in my last article, the main goals are the...
- Posted 11 years ago
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An Indie Perspective: Implementing and Evolving the F2P Design Pattern
I’m not a fan of energy bars or other ‘negative’ mechanics where a player pays to remove an arbitrary barrier to playing the game. I have no doubt that these are effective techniques for improving monetisation but...
- Posted 12 years ago
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An indie perspective on the F2P vs. premium dilemma
Should I go Free-to-Play (F2P)? It’s a simple question but the answer may be more complicated.
- Posted 12 years ago
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Candy Crush Saga–where free does mean free
Candy Crush Saga is one of the most successful...
- Posted 11 years ago
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[Video] Design Rule 4: Build Complexity in LayersContinuing our series of videos introducing GAMESbrief’s Design Rules...
- Posted 12 years ago
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[Video] Nicholas explains F2P Design Rule No. 3
The third rule in GAMESbrief’s Design Rules for Free-to-Play...
- Posted 12 years ago
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Subway Surfers has more monthly players than League of Legends, and other new statsDeputy Editor Zoya Street has added another round of...
- Posted 10 years ago
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the...
- Posted 10 years ago
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
- Posted 10 years ago
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Is Microsoft buying Activision market share?
I’m spending some time getting back up to speed...
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Web 3.0: Crypto-currencies, the blockchain, NFTs and pay-to-earnCryptocurrencies, the blockchain, NFTs and pay-to-earn: 4 separate growth...
- Posted 3 years ago
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Cryptocurrency, NFTs and pay-to-earn: the new world or a gigantic Ponzi scam?
Twice in my career, I have been at the...
- Posted 3 years ago