“Does free-to-play work” is no longer the question. Those who say it doesn’t are the games equivalent of climate change deniers. What matters now is how to make free-to-play work WELL to create popular, enjoyable and profitable...

At this year's GDC, Nicholas will take part in a panel on financing options for smaller games. If you want to get your iPhone / Android / XBLA / PSN / WiiWare / tablet / web / social...

Nicholas will be speaking at Games For TV, an event co-organised by Games for Brands and C21 Media. Learn how to enhance the value of your intellectual property by working with traditional media, and how to drive...

How will you face the challenge? We don't have a magic formula for growing large, loyal communities of fans (yet - do subscribe to the newsletter just in case we happen upon it some day) but we...

If you're going to make money from in-app purchases, your game has a fictional economy of some sort. The story your game tells about its economy, and the place of players in that economy, sends out a...

The logo for your mobile app is as important as the cover design for a boxed game. Just like a shelf in a physical store, your customers browse the app store, waiting for something to stand out...

The Mobile Games Forum featured three speakers from studios that carry out brand extension and advergaming projects. Their success stories all share similar points of advice about transmedia game design: