Latest Monetisation

• Nicholas’s Guessing Game

  Nicholas’s Guessing Game is a thought experiment that makes the...

  • Posted 6 years ago
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• A word about averages

  In service-based games, averages are misleading. Humans tend to understand...

  • Posted 6 years ago
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• Words to ban #2: Vanity items

  When creating items for players to purchase, developers sometimes refer...

  • Posted 6 years ago
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• Words to ban #1: Whales

  I hate the term whales. It is a word drawn...

  • Posted 6 years ago
  • 1 Comment
• Jamie Madigan on how to destroy the games industry, the loot box way.

  Jamie Madigan has a guest post on his Psychology of...

  • Posted 7 years ago
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• China now generates higher ARPU from its games than the US, South Korea or the UK

  AppAnnie has just released a report on Average Revenue Per...

  • Posted 9 years ago
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• How one developer sold a “no cheating” pledge for $35

  Gamasutra alerted me to this marvellous piece of DLC: a...

  • Posted 9 years ago
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• Clash Royale and Clash of Clans make $250 million in a month

  SuperData Research reports than in its first full month of...

  • Posted 9 years ago
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• How to manage a soft launch for a free-to-play game

  You are putting too many features in your soft launch....

  • Posted 9 years ago
  • 2 Comments
• Why Apple’s ad blocking will be good for games

  At this very moment, the top paid app on the...

  • Posted 10 years ago
  • 4 Comments