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More Retention News
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Understanding games designed for retentionFrom Deputy Editor Zoya Street Free-to-play games are designed differently. Unlike pay-up-front games, they’re...
- Posted 11 years ago
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Retention design in different cultures: know your playersDeputy Editor Zoya Street recently caught up with Ray Livingston, head of product marketing...
- Posted 11 years ago
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Six degrees of socialisation
There is a fundamental misconception of what social play is about and how we...
- Posted 11 years ago
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Boom beach and the innovator’s dilemmaThere’s no doubt Boom Beach has lots of Clash. But it doesn’t have an...
- Posted 11 years ago
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The magic of Christmas and the power of prayerDeputy Editor Zoya Street looks at some of the ways that Perfect World’s MMO...
- Posted 11 years ago
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The secret to player engagement: never release a sequelThe "Sequel Strategy" for Free-to-Play games is bastardized between the traditional boxed product world...
- Posted 12 years ago
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How To Get Started In A/B Testing: 6 Tips For SuccessAnyone who has experienced design by committee or simply HiPPO (highest paid person’s opinion),...
- Posted 12 years ago
