- ARPDAUPosted 13 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 13 years ago
- Your quick guide to metricsPosted 13 years ago
More Retention News
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Five reasons why FTL is a perfect free-to-play game
I’m playing FTL and loving it. It is a strategy game where you play...
- Posted 12 years ago
- 1 Comment
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Early engagement segmentation (the little black book): part 3 of dating strategies for player retention
Most game owners intuitively understand player segmentation is important. However, knowing where to start...
- Posted 12 years ago
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Call them back – part 2 of Dating Strategies for Player Retention
A player may have a great first go-round, but then upon returning to the...
- Posted 12 years ago
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How to ask someone out: part 1 of Dating Strategies for Player Retention
As with dating, engaging and retaining players early in the lifecycle is absolutely critical...
- Posted 12 years ago
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Managing a Free-to-Play Product: a Publisher’s Perspective
Nicholas asked me to write an article on the perspective of managing Free to...
- Posted 12 years ago
- 2 Comments
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In-game messaging and the science of listening
The art of successful monetisation lies in the Science of Listening. Listening to your...
- Posted 12 years ago
- 2 Comments
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Beware the convenience wall: it is every bit as dangerous as the paywall
Everyone knows the dangers of the paywall. They can be good for making money,...
- Posted 13 years ago
- 9 Comments
Latest Retention
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StarTrek Fleet Command has some pretty impressive retention numbers
It’s not often that I get a PR email containing...
- Posted 6 years ago
- 1 Comment
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Nicholas’s Guessing Game
Nicholas’s Guessing Game is a thought experiment that makes the...
- Posted 6 years ago
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The Session and the On-Ramp
The Pyramid is a framework for the strategy of your...
- Posted 6 years ago
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The Core Loop: a motor of retention
When I first developed the Pyramid, I used the phrase...
- Posted 6 years ago
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Retention Layers in Board Games
I’ve focused on the Retention Layer in video games, but...
- Posted 6 years ago
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Smart return hook from Final Fantasy XV: A New Empire
PocketGamer.biz has a damning review of the new Final Fantasy...
- Posted 8 years ago
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Is your player on-ramp better than Facebook’s?
Getting players back into your game regularly is the most...
- Posted 9 years ago
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How to manage a soft launch for a free-to-play game
You are putting too many features in your soft launch....
- Posted 9 years ago
- 2 Comments
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Novelty is the key to attention
In this fantastic talk, Chelsea Howe discusses player engagement and...
- Posted 11 years ago
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Leaderboards: the original social feature
This is a guest post from John Griffin, crossposted on...
- Posted 11 years ago
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Latest Retention
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50 questions: Should I let my lawyer negotiate the deal?
"Going toe-to-toe with an experienced venture capitalist negotiating on...
- Posted 13 years ago
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Candy Crush Saga–where free does mean free
Candy Crush Saga is one of the most successful...
- Posted 12 years ago
- 8 Comments
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Nothing to do, no reason to come back – from The F2P Toolbox
The F2P toolbox will teach you 54 of the...
- Posted 11 years ago
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