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- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 13 years ago
Get Started
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Dan Cook on Designing Friendships in Videogames
Dan Cook is a great designer, who has designed games like Triple Town, Steambirds Alliance and...
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Is your problem in marketing, or in design?
I’ve been dealing with a number of clients recently who have challenges scaling their game. The...
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Is your player on-ramp better than Facebook’s?
Getting players back into your game regularly is the most important thing you need to do...
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“Advertising is a tax on the poor”
This amazing talk from NYU Stern professor Scott Galloway covers how Amazon, Facebook, Apple...
- Posted 9 years ago
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How to manage a soft launch for a free-to-play game
You are putting too many features in your soft launch. Don’t worry, everyone else...
- Posted 9 years ago
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Free-to-play Design, Rule 2: The Starbucks test
This is a critical consideration for any game being designed for a smartphone or...
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How to make $3,000 per day from advertising in your free-to-play game
At Kiloo, we’ve been experimenting with mobile ad networks since we first launched Whac-a-Mole...
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Dan Cook on Designing Friendships in Videogames
Dan Cook is a great designer, who has designed games...
- Posted 7 years ago
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Is your problem in marketing, or in design?
I’ve been dealing with a number of clients recently who...
- Posted 8 years ago
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Is your player on-ramp better than Facebook’s?
Getting players back into your game regularly is the most...
- Posted 9 years ago
- 1
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“Advertising is a tax on the poor”
This amazing talk from NYU Stern professor Scott Galloway covers...
- Posted 9 years ago
- 0
-
How to manage a soft launch for a free-to-play game
You are putting too many features in your soft launch....
- Posted 9 years ago
- 4
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Free-to-play Design, Rule 2: The Starbucks test
This is a critical consideration for any game being designed...
- Posted 12 years ago
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How to make $3,000 per day from advertising in your free-to-play game
At Kiloo, we’ve been experimenting with mobile ad networks since...
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ARPPU in freemium games
Most media people think in terms of normal distributions. If...
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Retention rate, churn and duration
Retention rate, churn and duration all measure the same thing:...
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12 business tips for indie game developers
This is a guest post from Paul Taylor of Mode...
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50 questions: Should I let my lawyer negotiate the deal?
"Going toe-to-toe with an experienced venture capitalist negotiating on...
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Candy Crush Saga–where free does mean free
Candy Crush Saga is one of the most successful...
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Nothing to do, no reason to come back – from The F2P Toolbox
The F2P toolbox will teach you 54 of the...
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