Latest Marketing

• The Value of Freeloaders

  Freeloaders are valuable to your game. Embrace them; don’t kick...

  • Posted 5 years ago
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• Local notifications make a resurgence and 43% of users accept them

  I often put local notifications low on my list of...

  • Posted 7 years ago
  • 1
• Never accept “we’ll do the PR for your game with a value of $50,000” in your publishing contract.

  Over at MobileDevMemo, Eric Seufert has written an extremely useful...

  • Posted 8 years ago
  • 0
• Why do people care about your game?

  Some thoughts on the intersection between design and marketing from...

  • Posted 10 years ago
  • 1
• What kind of a relationship is this?

  Some thoughts on the intersection between game design and marketing...

  • Posted 10 years ago
  • 0
• Gamesbrief at Casual Connect SF

  Gamesbrief’s Deputy Editor Zoya Street will be on the panel...

  • Posted 11 years ago
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• [Gamesbriefers] Should you outsource PR?

  Question: When an indie game is successful, the press attention...

  • Posted 11 years ago
  • 1
• Three Common Mistakes in Promoting a Game

  Working in communications for mobile games can do funny things...

  • Posted 11 years ago
  • 8
• [Gamesbriefers] Biggest marketing mistakes

  What is the most common marketing mistake you see in...

  • Posted 11 years ago
  • 1
• Mousecraft devs do Pay What You Want well

  The team at Crunching Koalas have just launched a Pay...

  • Posted 11 years ago
  • 0