- ARPDAUPosted 13 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 13 years ago
- Your quick guide to metricsPosted 13 years ago
More spreadsheet News
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CPA, CAC and Customer Acquisition costs
The costs of acquiring customers for Facebook, browser and mobile games is soaring. At...
- Posted 13 years ago
- 1 Comment
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What share does the platform take?
The GAMESbrief revenue forecasting spreadsheet is aimed at forecasting gross revenues. Many people have...
- Posted 13 years ago
- 8 Comments
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ARPPU in freemium games
Most media people think in terms of normal distributions. If the price of a...
- Posted 13 years ago
- 8 Comments
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Whales, Dolphins and Minnows – the beating heart of a free-to-play game
The secret to a free-to-play game is not volume. It is not about getting...
- Posted 13 years ago
- 17 Comments
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Conversion rate
As you move down the funnel, you need to start converting users into payers....
- Posted 13 years ago
- 7 Comments
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Retention rate, churn and duration
Retention rate, churn and duration all measure the same thing: how effective are you...
- Posted 13 years ago
- 6 Comments
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DAU/MAU = engagement
Across the online games world, engagement is a key objective. The more engaged a...
- Posted 13 years ago
- 9 Comments
Latest spreadsheet
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Subway Surfers has more monthly players than League of Legends, and other new stats
Deputy Editor Zoya Street has added another round of updates...
- Posted 10 years ago
- No comments yet. Add one!
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the following...
- Posted 11 years ago
- 3 Comments
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and came...
- Posted 11 years ago
- 1 Comment
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Gameforge revealed some stats – they are useful
I wasn’t at the Games Analytics and Business Intelligence in...
- Posted 11 years ago
- 1 Comment
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Chinese mobile games’ ARPPU is over $30, and other new benchmark data
What kind of ARPPUs are typical in different parts of...
- Posted 11 years ago
- 2 Comments
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A comprehensive list of metrics for free-to-play games
This is a guest post from Shyamal Dave of Mech...
- Posted 11 years ago
- 6 Comments
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Google Play leads iOS for downloads, and other market data
We’ve made another small update to our benchmark data pages,...
- Posted 11 years ago
- No comments yet. Add one!
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Latest data added to our free-to-play benchmarks
Games are among the easiest mobile apps to monetise, but...
- Posted 12 years ago
- No comments yet. Add one!
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ARPDAUs, conversion rates and other new datapoints
I’ve been busy updating Gamesbrief’s Free-to-Play Spreadsheet benchmark pages with...
- Posted 12 years ago
- No comments yet. Add one!
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ARPDAU
There are so many stats bandied around for F2P games,...
- Posted 13 years ago
- 9 Comments
Latest spreadsheet
-
Subway Surfers has more monthly players than League of Legends, and other new stats
Deputy Editor Zoya Street has added another round of updates...
- Posted 10 years ago
- No comments yet. Add one!
-
Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the following...
- Posted 11 years ago
- 3 Comments
-
Zynga’s conversion rate
I was digging into definitions of conversion rate, and came...
- Posted 11 years ago
- 1 Comment
-
Gameforge revealed some stats – they are useful
I wasn’t at the Games Analytics and Business Intelligence in...
- Posted 11 years ago
- 1 Comment
-
Chinese mobile games’ ARPPU is over $30, and other new benchmark data
What kind of ARPPUs are typical in different parts of...
- Posted 11 years ago
- 2 Comments
Love Your Freeloaders
Featured
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50 questions: Should I let my lawyer negotiate the deal?
"Going toe-to-toe with an experienced venture capitalist negotiating on...
- Posted 13 years ago
- No comments yet. Add one!
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Candy Crush Saga–where free does mean free
Candy Crush Saga is one of the most successful...
- Posted 12 years ago
- 8 Comments
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Nothing to do, no reason to come back – from The F2P Toolbox
The F2P toolbox will teach you 54 of the...
- Posted 11 years ago
- No comments yet. Add one!
Related Articles:
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Subway Surfers has more monthly players than League of Legends, and other new stats
Deputy Editor Zoya Street has added another round of...
- Posted 10 years ago
- No comments yet. Add one!
-
Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the...
- Posted 11 years ago
- 3 Comments
-
Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
- Posted 11 years ago
- 1 Comment