You might that if Activision suddenly announced a major payoff, it was rewarding shareholders for supporting it as it built Call of Duty and Skylanders into two of the strongest franchises in the industry. (I leave out...

At the Mobile Gaming Europe conference last week, I predicted that 2013 will be a tipping point for World of Warcraft, in a bad way. I believe that time is running out on the most successful game...

Activision recently launched a revival of a 30-year-old IP with a paid iOS version of Pitfall. They have taken a Paymium approach, combining a 69p up-front purchase price with IAPs. The game has consistently been in the...

In response to my post on Activision’s baffling pricing decision for Pitfall yesterday, Will Luton of Mobile Pie tweeted: "You know Pitfall! Has IAP, right? They could Peggle to free whenever. Going free is most powerful when...

Activision has released its first game from its new Leeds studio today: Pitfall. A remake of a 30 year old classic that bears more than a passing resemblance to Temple Run. Activision priced the game at £0.69...

The digital business has not been a major part of Activision's strategy. It has been content to allow Electronic Arts to snap up businesses such as Playfish, Chillingo and PopCap. It has increased its reliance on its...

On Wednesday, Activision declared the end of the music game. What a journey it’s been. In 2008, music-based games generated £1,700 million in retail revenues. The following year, it fell by 50%. Now the Financial Times estimates...