For this week’s guest post, Deputy Editor Zoya asked Leslie Moniz from mobile advertising company Jumptap what give pieces of advice she would give to a mobile developer releasing their first game for Android. 1: Get lots of...

Yesterday, a commenter on the popular How to make $3,000 per day from advertising in your free-to-play game called Gauravjalui made the following comment: For my next game I don’t want to use iAds and adMob also...

How much should I be spending on acquisition? This is the page where we will collect benchmarks for advertising spending.

Pixeleap is a relatively new indie studio with four developers. When we were about to release our second game, Vendespillet, we wanted to offer it for free. We talked about in app purchases, but we did not...

At Kiloo, we’ve been experimenting with mobile ad networks since we first launched Whac-a-Mole on iOS in 2009. We use advertising as a secondary monetising tool in both Frisbee® Forever and Bullet Time HD, and are constantly but...

I am not a believer in the ad-supported business model. Too many people (mainly those working in traditional media) believe that free=ad-supported. This is flawed, and wrong, and dangerous for your business. Here are my five reasons why...

How much is your game worth? It’s a question that developers and publishers don’t ask often enough. They think that the price is pretty well set (around about £30-£40 in the shop) and don’t bother thinking about...